TEZSPIRE Patient Summit

Severe asthma patients often feel the need to hide their disease. Over and over again, patient's told interviewers they were embarrassed by their symptoms and often felt isolated. The TEZSPIRE Patient Summit aimed to jumpstart the conversation, bringing together four severe asthma patients from across America for a two-day conference that not only celebrated their life-changing experiences with TEZSPIRE, but offered a space for them to openly and authentically connect about their highs, lows, and the journey in-between.

From this short meeting, our team captured over twenty-five pieces of social, short, and long-form video content. These pieces ranged in tone from in-depth patient journey explorations to inspirational "Moments of Change" to downright fun with social trends like "We Have Severe Asthma, Of Course We..." and "Man on the Street" trivia. The patients — who didn't want the summit to end — went home feeling connected, invigorated, and excited to see the effect their stories would have on others.

Launched in Q3 and Q4 of 2024 on TEZSPIRE.com and social channels including TikTok, Snapchat, and Meta, the impactful stories featured in this incredible work have helped drive brand awareness and recognition among the severe asthma community and have also encouraged people to talk to a specialist about treatment with TEZSPIRE.