Jake Troxell
Creative Director: Art

On a fresh spring day just before my seventh birthday, I scribbled my first advertisement. The construction paper and crayon flyer read STUNT SHOW AT NOON. I hung it on a lamp post, grabbed my bike, and waited for the masses to arrive. Three teenagers showed up to watch me fall off my plywood jump ramp three times in a row, skin my palms, and tear up a little. In the end, I made seventy-five cents from the concessions booth, which consisted of grabbing handfuls of jelly beans from a bag for 25 cents a pop. My takeaway was simple: “Holy crap, the sign worked!”

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After a few more stunt shows and a BA from Temple in Advertising: Art Direction, I’ve been elevating my lamppost signs into sprawling print, digital, and video campaigns that transform complex brand challenges into compelling, award-winning work. As VP Creative Director: Art at Imre Health, I operate at the intersection of creativity and strategy, translating nuanced medical and scientific narratives into clear, compelling experiences that resonate in the real world.

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In that real world, I enjoy spending my non-pharma time photographing wildlife with a comically large camera lens, writing and illustrating sci-fi short stories, and skateboarding my backyard halfpipe with my kids, who are starting to make flyers and put on stunt shows. (See, I brought the stunt show thing full circle!)