TEZSPIRE HCP Video Series

Since launch, the team has developed over a dozen long-form TEZSPIRE videos, working hand-in-hand with the worlds most respected allergists and pulmonologists to build a vibrant video ecosystem. These expert-led programs take a deep dive into the many nuances of the brand, from the biologic's complex mechanism of action to exploring efficacy across patient scenarios through examination of study data to finally seeing it all come together via patient stories of shared clinical decision-making.

In New Orleans, the crew worked with Dr. Close and his severe asthma patient, Monique, to bring their shared clinical decision-making story to life. Two long-form videos were crafted: an HCP-focused video on diagnosing Monique's SUA through finding the right solution and a DTC-facing video that followed Monique's journey to better breathing.

In Philadelphia, the team got into the nitty-gritty of TEZSPIRE's mucus plug data with Dr. Marcus. The in-depth study of how TEZSPIRE reduces mucus plugs in the airways by blocking a key inflammatory protein called thymic stromal lymphopoietin (TSLP) brought the drug's mechanism of action to life.

In Chicago, TEZSPIRE's congress speaker deck was brought to life by specialty. Key Opinion Leaders from the fields of pulmonology and allergy presented the data, efficacy, and safety in terms most relatable to their discipline.

At congresses like ATS and CHEST, the team developed a series of engaging animated wallboards, taking attendees on a tour of TEZSPIRE, first stop: the epithelium. These eye-catching boards are constantly being updated to reflect the latest data and brand stories.