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PAPZIMEOS Fast Start Campaign
Campaign Type
Launch Campaign
Role
Creative Director
Designed and developed the PAPZIMEOS DTC campaign to introduce adults living with recurrent respiratory papillomatosis to a first-of-its-kind treatment story centered on the possibility of more surgery-free time. The work translated complex science into an approachable patient experience across web, social, email, brochures, and digital media, creating a cohesive journey from awareness to support. With a fast-start mindset, the campaign balanced urgency, empathy, and clarity—helping patients and caregivers understand RRP, explore PAPZIMEOS, and connect with resources. The result was a launch-ready ecosystem built to educate, motivate, and drive meaningful engagement across every touchpoint.
