BREZTRI x NASCAR Campaign

How many Americans have Chronic Obstructive Pulmonary Disease (COPD)? If you said 12.5 million people are struggling with the long-term lung disease, then you are correct. In order to better educate undiagnosed patients on the realities of COPD and recommendations on dealing with the illness, BREZTRI partnered with NASCAR driver Austin Dillion to create a long-form trivia content that quizzes viewers on racing and COPD facts.

Austin, who sits behind the wheel of the legendary #3 car, is all too familiar with the perils of COPD. After watching his grandfather suffer from the disease, the driver became a fervent advocate for lung health education.

The ‘BREZTRI Bus Quiz Challenge’ puts Austin in the driver's seat as the host of a roving trivia show. Putting his own pit crew in the hot seat, Austin takes the audience for a ride through important facts about COPD while educating COPD patients about the disease, NASCAR, and Austin Dillon.
From the shoot, the team produced a variety of long-form, short-form, and social drivers that helped connect NASCAR audiences with the power of BREZTRI.