This is Jake Troxell.
Actually, this is a two-dimensional imposter. The real Jake Troxell is a Creative Director skilled in art direction, copywriting, animation, concepting, strategy, UX, and concurrently existing across three-dimensions whilst traveling through the fourth.
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RECENT PROJECTSJake is currently mixed up with various pharmaceutical gangs, but has partied hearty with the e-commerce, private education, and publishing crowds as well. Below, you'll find numerous moving pictures that should successfully inform you of Jake's qualifications, experience, and, most importantly, penchant for pizzazz. Break the Cycle Unbranded CampaignSevere asthma patients can feel trapped in a revolving door of exacerbations and trigger avoidance. Through a sprawling ecosystem of print and digital tactics, this unbranded omnichannel campaign holds up a mirror to these patterns and places patients on the path to freedom. ACD/CD: Jake Troxell | GCD: Erin Tydings PNEUMOVAX23 iCVA OverhaulAn iPad with labyrinthian navigation + an updated CDC recommendation = a kick-butt opportunity to streamline user experience for reps with seamless navigation between impactful interactive content modules, making for a less frantic pneumococcal vaccination presentation. Sr. Art Director: Jake Troxell | Sr. Copywriter: Ed Cousineau | UX: Mark Galik 
SuperHeroStuff.com RedesignSuperHeroStuff has a robust ecosystem consisting of thousands of product, category, and hero-focused pages. As online shopping evolved from laptops to phones, the team was tasked with modernizing the structure, while also improving navigation without disrupting the website's dominant SEO rankings. After eight months of research, experimentation, and supervillains, the site was relaunched boasting an optimized mobile-first experience, intuitive navigation, and globally-improved SEO rankings. UX, UI, & Design: Jake Troxell | Development Team: Nick Shepherd & Josh Turpen Bringing Pharma to TikTokAstraZeneca and Amgen recognize that their audiences are heavily active on Meta, TikTok, and Snapchat. Breaking free from clunky 16:9 TVC cutdowns being crammed into a 9:16 box, the team made major strides in developing award-winning, platform-specific content that feels natural, capitalizes on evergreen trends, and utilizes stripped-down production methods (hello iPhone!) that feels organic, honest, and engaging.
CDs: Jake Troxell & Erin Tydings | Copywriters: Claire Smith & Teddy Dunning TEZSPIRE Patient StoriesThe first in a series of testimonials featuring TEZSPIRE trial patients, Julie's TEZstimonial is so much more than a before and after. It is a love story made possible by medical innovation. This production offered an opportunity to maximize partnership with the launch brand's MLR team and establish a comfortability that extended across hundreds of subsequent projects.
ACD: Jake Troxell | GCD: Erin Tydings | Copywriter: Claire Smith The Hill School RebrandingHill had new branding, but strewn across the private boarding school's sprawling campus, thousands of print and digital pieces needed updating. Scoreboards, directional signage, banners, business documents, catalogs, websites, emails, athletic gear, spirit wear, trucks, pens, rugs, and a few dozen trashcans, the branding team left no stone unturned—except that big rock in the quad; the sucker was heavy. Design Team: Jake Troxell, Sarah Timmons, & Will Baker TEZSPIRE HCP Website LaunchEvery time TEZSPIRE gets a PDUFA, a phoenix gets its wings...or so the legend goes! The HCP website sits as the linchpin that holds the omnichannel campaign together. The Day 0 and Day 1 website development required the flexibility of the yoga guru as the inter-agency team assembled the project in tandem with the drug's branding, brand narrative, and core visual aid. Sr. Art Director: Jake Troxell | ACD: Erin Tydings 
Short Story CollectionA viral case of amnesia, a ghost in a time machine, a satellite image of god—LOUSY WITH CHAOS is your maniacal tour guide through the magic and machinery of time, space, and love. Spread across nineteen peculiar stories, these dark adventures document what happens when fantastic dreams of bright futures go crashing headlong into the horror we call reality. Unbranded HCP VideoBefore the launch of TEZSPIRE, this market-shaping campaign drastically increased allergists' and pulmonologists' understanding of thymic stromal lymphopoietin (TSLP) and its role in influencing the downstream mediators of severe asthma. ACD: Jake Troxell | Copywriter: Claire Smith | Art Director: Tina Mukherjee Dr. Close Shared-Decision Making HCP VideoFrom seventeen-minute videos about pulmonary mucus plugs to less flemmy pieces like this one highlighting the importance of shared decision-making between HCPs and patients, there have been many unique opportunities to keep expanding TEZSPIRE's story. ACD: Jake Troxell | Filmers: Ben Myers & Brian Wilcox | Producer: Mac Kaufman HCP Speaker Series"You down with TSLP?" "Yeah, you know me!" After the client ruled out producing ODB parody music videos, they settled on something a little more relatable for pulmonologists and allergists looking to better understand the strength of TEZSPIRE. ACD: Jake Troxell | Filmers: Ben Myers & Brian Wilcox K is for Kickflip: The BookABC come skate with me! Dreams of being a serious, well-respected novelist finally came to fruition when Mingo the Flamingo learned to kickflip. This watercolor and micron masterpiece has taught many of groms the ins and outs of shredding the gnar. SuperHeroStuff Print CatalogsPrint projects? No problem! This 32-page winter catalog is exploding with CMYK awesomeness and pushed the brand's typical spreadsheet look and feel to the next level with poignant photography, lovely layout, and dynamic descriptions. Creative Director: Jake Troxell | Product Shots: Scott Powers & Andy Hollinger Merck Global SocialMerck, Sharp, & Dohme is a worldwide leader in the battle to end measles, rotavirus, and other avoidable diseases. This global campaign was developed to aid in the fight against post-COVID vaccine hesitancy. The above-brand tactics provide education on vaccine-preventable diseases and the importance of speaking to a pediatrician about immunizations. Art Director: Maeve Gonder | Copywriter: Carly Smith | ACD: Jake Troxell 
Animation + IllustraionSomewhere along Jake's timeline, he fell in love with animation timelines and doodling the silliest stuff possible. If you give this man a crayon at a restaurant, his BLT will go untouched until the check comes. |
Experience
Jake has recently helped to create, expand, and amplify the stories of these fantastic brands.
About Jake
The Pennsylvania-based human enjoys skateboarding on his backyard halfpipe, writing short sci-fi stories, and making his children cry (from laughing). If the man-thing pictured at the top of this page ever approaches you on the street, run away. Two-dimensional people are not to be trusted.